Beck Wadworth tells us about starting her own brand and maintaining an organised lifestyle.
What inspired you to start An Organised Life?
I have always been a really organised person. I moved to Sydney after completing an honours degree in Graphic Design at Massey University in Auckland and I was working in the fashion industry at a really fast paced company. I couldn’t find a diary anywhere that complimented my monochrome style & was functional for organising my life. This is when I decided to launch my brand. My signature style has always been very monochrome & minimalistic and I knew right from the start that I wanted to keep this as my ‘look’ for the brand & products.
What is a typical day like for you?
Currently I am still working full time at iconic fashion designer Bec & Bridge so my lifestyle is pretty fast paced! I’m up early answering emails, preparing for the day and planning photoshoots for the weekends. Once it hits 9am I’m fully dedicated to my role as Online & Social Media Manager at Bec & Bridge! During my lunch break I catch up on An Organised Life emails and make any calls I need to. After work (& in the weekends) I am straight back home to start a night dedicated to my brand. On any given night I am usually up until 11pm – 2am packing online & wholesale orders,
writing blog posts, planning upcoming activations, writing proposals or designing new products! There are so many little bits & pieces that go into having & growing your own business, but that’s what I love about it! Plus, it doesn’t help that I’m a perfectionist!
How do you organize your own life, running a brand, being a blogger and working for Bec & Bridge?
I‘m all about my diary! It sounds cheesy, but that little book literally organises my life & keeps me powering forward. I’m a big list keeper as well and every day I have a To Do list of everything I
want to achieve. It’s so satisfying ticking the boxes as you go.
Another way I organise my own life is by prioritising my day – I always highlight the 3 main tasks I want to achieve for the day and start by attacking these. Once they are done I re-gig the rest of my day and give myself rough timeframes for getting through all my other jobs.
At what point did you realise how successful An Organised Life was becoming?
I’m definitely my brands harshest critic and I have really high expectations of what ‘successful’ means for An Organised Life. I’m definitely proud of what I have achieved to date but I definitely still have a lot of boxes & goals to tick off!
In terms of success, my biggest pinch me moments have been watching my brand evolve locally & internationally. This year I signed by 50th stockist and that was pretty exciting!! Especially seeing it sent to New York & London.
It’s also been amazing watching my diary quantities grow & sell out every year to date – my customers are so loyal and I couldn’t have got to where I am without them. Sometimes I pinch myself thinking about where in the world all my Twenty Sixteen Diaries are. It’s a crazy thought!
Another moment was also seeing my notebooks in the hands of bloggers & magazine fashion editors at NY & Sydney Fashion Week last year!
What were some of the biggest challenges in building your own brand?
I’m not going lie, starting & running your own brand or business is no easy feat. There is a lot of hard work involved and a lot of trial and error. I definitely learnt early on that my strength was my creative & organised side, while my weakness was my accountant skills! This is when I decided to bring on my brother Will as my accountant & I’ve never looked back. It gave me more time to concentrate on my PR, branding, designs & blog. From there I have come across lots of different obstacles as the brand has grown – whether it’s been customs & wholesale problem solving, or dealing with new manufacturers and printers – there is always a new challenge ahead but it’s all part of the fun.
I truly believe it’s really important to understand every-part of your business. Take your time, trust your gut, work hard and stay open minded.
You currently have stockists in Australia, New Zealand, New York, London and Canada, is there any plans for An Organised Life expanding to even more places?
Yes definitely! I would love to see An Organised Life go global – Europe & China are definitely on the to-do list for down the track.
What advice would you give to someone starting their own brand?
Find your niche, create an identity, stay true to your brand, be patient, identity your strengths & weaknesses, work hard and celebrate your successes.
Lastly, what’s next for An Organised Life?
This year I am working on some really exciting collaborations that are set to launch at the end of the year. I am also busy designing my 2017 diary! In regards to long term – I have so many goals & plans for the brand! In 5 years time I would like the brand to be really established nationally & internationally with a wider variety of products. I also see An Organised Life as a destination evolving – introducing video tutorials and e-books etc. on how to organise your life.
Check out the blog and shop for An Organised Life at www.anorganisedlife.com
Interview by Leena Park
Photos courtesy of Beck Wadworth