juliette cassidy

LA based fashion photographer Juliette Cassidy discusses her work and views on art today.

Tell me a little bit about you and your background?

I was born in northern Spain, on between Spain and France. I spent almost all my childhood there before moving to Barcelona. I went to college in Boston and upon graduating I moved to Mexico City, followed by Miami and finally L.A., where I live currently.

When did you first get into photography, particularly in the fashion industry?

I’ve always been a very creative kid. My father is a sculptor and my grandfather was very talented writer so I think I got it from them. I’m not very good with words and soon I realized the impact

photos had on me. I found out that I was able to express through images what I couldn’t tell with words, and more importantly, I found out that I was capable to translate those ideas to the audience. After a while I started to be more into fashion and when I finally got to understand that industry, I just fell in love with it.

Your photography style is very quirky and unique, what and/or who inspires you?

I get a lot of inspiration from London based fashion photographers and artists. There are a bunch of talented people doing unconventional and unique stuff. My top favorites in this moment are Harley Weir, Jamie Hakesworth, Michal Pudelka (not a London

based). I absolutely love all the imagery from brands like Acne or the French designer Jacquemus. Magazines like Dazed and Confused or Document are two of the many digital and print magazines I get inspiration from. Specially Dazed and Confused. I love the way this magazine empowers women, young people and unconventional minds.

As a photographer, what are some of things you find challenging?

Definitely the lighting, I’m prone to work outdoors and here in LA the light is really strong so I always need to block the sun somehow.

I’ve figured that out now but before, I used to feel frustrated because I didn’t know how to control the light in the images. Creating interesting imagery is something very challenging also. Building your personal language and pushing yourself a little further each time, almost to the edge and making a difference. And then trying to translate all that to the audience, so they understand what you are trying to say. That’s not easy.

What would you say are the perks of working and living in California?

I like the weather a lot, although I usually miss those cloudy and chilly days. I love coats but I don’t really have the chance to put

put them on here in LA. I love how people have romanticized California for so many years. I’m in love with all these vintage cars and I love driving them in Los Angeles. I think California, because of it’s desert vibes is kind of in the spotlight regarding fashion but it has still a long way to go to be able to reach the level of cities like Paris, London or New York city. I would really love that more high fashion brands have started to pay more attention to the creative that are living in LA.

What do you think is a misconception people have on photographers?

I think nowadays, almost anyone can take at least a good picture.

But that doesn’t make you a photographer. Being a photographer is not only creating beautiful frames but also building meaningful images that make sense in our culture. Photography is not decoration it is something much more emotional. I think there is this misconception in the popular culture that anyone carrying a camera is a photographer. But that is just because brands sell this fake lifestyle to the world. Brands sell this image of fake photographers as professional photographers. They sell this desirable fake lifestyle to them.  People buy that lie because that fake lifestyle seems to be easily reachable and immediate. They want instant results. No one wants to wait.

Working in 2015 the Internet definitely plays a part in our lives. How do you feel about the Internet and social media affecting the creative industry?

I think the Internet is a great platform for new talents to have more exposure. For better or worse, Internet has democratized culture and the art world, providing us something that is amazing outside of the real world. It has also provided us with fake art so we have to be smart enough not to allow that fake art to pollute our creative minds.

Do you have any exciting projects coming up?

I definitely do. I’m kind of superstitious when it comes to this matter though. So I try to keep my projects safe until I’m sure it’s happening. Although you can never be %100 sure until you are on set.

What do you hope to be doing in 10 years?

I don’t see myself doing anything else but creating.

Interview by Chris Smith

Photography by Juliette Cassidy

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