Words by Remo Orterga
Facebook introduced ‘likes’ in 2009 and since then the ‘like’ function has become a staple on almost every social media platform and is one of the most recognizable online features. It is evident that with the increasing use of online mediums, this has affected our day to day as we now document and share almost anything and everything. The ‘like’ button in particular is now ingrained in our social dynamics. Examples like these are fairly common;
“He hasn’t talked to me, but he liked two of my posts this morning so I think we are alright” or “She liked my ‘insta’ post and followed me but I hope she doesn’t think I’m going to follow back.”
Has the ability of publicly liking posts online affected us so much that our self-perception can be controlled by these social medias? I’m sure everyone gets a tiny buzz every
time the little world or heart symbol pops up in the corner of their phones. After all it did take time planning out that pristine-quality profile pic. The power of the ‘like’ is undeniable, but I wonder if it’s really boosting our self-confidence or damaging it.
What does ‘like’ mean to us in our digital culture?