like for like

Words by Remo Orterga

Facebook introduced ‘likes’ in 2009 and since then the ‘like’ function has become a staple on almost every social media platform and is one of the most recognizable online features. It is evident that with the increasing use of online mediums, this has affected our day to day as we now document and share almost anything and everything. The ‘like’ button in particular is now ingrained in our social dynamics. Examples like these are fairly common;

“He hasn’t talked to me, but he liked two of my posts this morning so I think we are alright” or “She liked my ‘insta’ post and followed me but I hope she doesn’t think I’m going to follow back.”

Has the ability of publicly liking posts online affected us so much that our self-perception can be controlled by these social medias? I’m sure everyone gets a tiny buzz every

time the little world or heart symbol pops up in the corner of their phones. After all it did take time planning out that pristine-quality profile pic. The power of the ‘like’ is undeniable, but I wonder if it’s really boosting our self-confidence or damaging it.

What does ‘like’ mean to us in our digital culture?


James September 17, 2016 at 4:57 am

i think the fact that alot of websites and threads are sorted by likes is kind of dangerous too, creates a hivemind effect where you start thinking like everyone else cause the most popular opinion gets liked

Lisa September 19, 2016 at 1:15 am

Yeah I agree with this, sites like Reddit and Tumblr can be especially harmful to developing boys and girls, it’s great to find others who think like you and can relate too, but this is often how people become close-minded in thinking their opinion is the only correct opinion. The like system fuels this to a certain extent.

Dimitri Schacter September 19, 2016 at 1:21 am

Great writeup! Totally relate to the Instagram thing, always waiting for certain people’s likes =/

Leona Ching September 19, 2016 at 9:32 am

I often find myself wondering how I can get more likes for my postings on Facebook.
Its bit depressing when I check some other peoples’ postings with lots of likes compare to mine.
This may sound stupid but I just cant stop comparing myself to others.
It feels like our quality is being judged upon how many likes you get.

Leona Ching September 19, 2016 at 9:38 am

It feels as if our qualities being judged by how many ‘likes’ you get.
Its bit depressing sometimes.


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